{"id":4194,"date":"2018-04-11T12:40:08","date_gmt":"2018-04-11T12:40:08","guid":{"rendered":"https:\/\/jolly.tesecom.net\/?page_id=4194"},"modified":"2026-07-27T08:20:16","modified_gmt":"2026-07-27T08:20:16","slug":"about","status":"publish","type":"page","link":"https:\/\/jolly.tesecom.net\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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\n\t\t\t\tOur Story Is Our Strength\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>
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\n\t\t\t\tA Florentine Passion for True Espresso\t\t\t<\/h2>\n\t\t\t\t\t\t\t

\n\t\t\t\tFrom a small coffee roastery founded in 1953 to a Historic Brand, without ever changing our idea of quality.\t\t\t<\/h6>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”40px”][\/vc_column][vc_column][vc_row_inner content_text_aligment=”center”][vc_column_inner][vc_column_text css=””]Jolly Caff\u00e8 was born from a simple, stubborn belief: that a true espresso is a small everyday masterpiece, and that it deserves complete dedication. From this conviction, in Florence in the early 1950s, a coffee roastery took shape, making quality not a goal to display, but a way of working every day.<\/p>\n

Over the years, the company has grown without losing its artisanal roots. It has chosen quality even when that meant doing more, and doing it the harder way: roasting each origin separately, studying coffee side by side with professional tasters, and defining in precise terms what makes an espresso truly Italian. This path led Jolly to help establish the institutions that still define the standard of Espresso Italiano today, and to become the first company in Italy to certify its own blend.<\/p>\n

That same care goes beyond the cup. A dedicated training room, because great coffee is born from the understanding between roaster and barista. A deep bond with Florence, together with a presence in dozens of countries, where the style of Florentine espresso travels without losing its identity. More than seventy years later, this consistency has received an official name: Historic Brand of National Interest. For us, it means one thing only: continuing to do things properly.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][vc_column_inner]

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\"brasiliana\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\tMilestones in Our Story\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>
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A journey shaped by quality, certifications, training and the culture of Italian espresso.<\/h6>\n

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1953<\/strong> Dante Belardinelli founds Jolly Caff\u00e8 in Florence.<\/div>\n
1989<\/strong> Jolly Caff\u00e8 becomes one of the founding members of the Consorzio Torrefattori Caff\u00e8 Bar, later Consorzio Grancaff\u00e8.<\/div>\n
1991<\/strong> The company moves to its new headquarters in Via di Vacciano, in the Florence South area.<\/div>\n
1993<\/strong> Collaboration begins with IIAC on the sensory profile of the coffee.<\/div>\n
1998<\/strong> Jolly Caff\u00e8 becomes a founding member of INEI.<\/div>\n
1999<\/strong> Jolly Caff\u00e8 becomes the first Italian company certified for Espresso Italiano, and obtains UNI EN ISO 9000 certification.<\/div>\n
2001<\/strong> The dedicated training room is opened.<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n

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2006<\/strong> Definition of the sensory profile for the Certified Italian Cappuccino.<\/div>\n
2009<\/strong> Jolly Caff\u00e8 is among the promoters of the Espresso Italiano Champion.<\/div>\n
2016<\/strong> The company joins the \u201cIo bevo Espresso\u201d initiative.<\/div>\n
2018<\/strong> INEI becomes IEI S.r.l. Benefit.<\/div>\n
2020<\/strong> Venere 100% Arabica obtains Espresso Italiano certification.<\/div>\n
2021<\/strong> Jolly Caff\u00e8 is recognized as a Historic Brand of National Interest.<\/div>\n<\/div>\n

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\n\t\t\t\tOur Work Is Our Passion\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>
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From green coffee bean to cup, every step is a choice of quality.
\nWe have always believed in quality, and for us quality is a process, not a slogan. We roast each origin separately, control every stage and train the people who serve our coffee every day.
\nTraining is as much a part of our craft as roasting: since 2001, we have had a dedicated training room, and we support venues with technical assistance.<\/p>\n

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\n\t\t\t\t\t\t\t\tSourcing<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

origins selected one by one.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/5″]

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\n\t\t\t\t\t\t\t\tRoasting<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

each origin roasted individually, with its own time and temperature profile.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/5″]

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\n\t\t\t\t\t\t\t\tCooling<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

cold forced air stops the roasting process instantly.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/5″]

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\n\t\t\t\t\t\t\t\tBlending<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

sensory analysis before the blend is created.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/5″]

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\n\t\t\t\t\t\t\t\tEspresso in the Cup<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

quality is born from the collaboration between roaster and barista.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1782375933863{padding-top: 120px !important;padding-bottom: 92px !important;}”][vc_column offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8″]

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\n\t\t\t\tRecognized Quality\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>
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Certifications and affiliations that say who we are, not just what we do.<\/h6>\n

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t
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\n\t\t\t\t\t\t\t\tHistoric Brand<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

Recognition as a Brand of National Interest, obtained in 2021.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/4″]

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\n\t\t\t\t\t\t\t\tUNI EN ISO 9000<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

Certified quality system for roasted coffee beans and ground coffee.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/4″]

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\n\t\t\t\t\t\t\t\tEspresso Italiano Certificato<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

The first Italian company to certify an espresso blend, in 1999.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/4″]

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t
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\n\t\t\t\t\t\t\t\tIIAC<\/span>\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t

Collaboration on sensory profiling and training.<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” parallax=”content-moving” content_text_aligment=”center” css=”.vc_custom_1782378483556{padding-top: 8% !important;padding-bottom: 10% !important;}” parallax_background_image=”3633″][vc_column offset=”vc_col-lg-offset-3 vc_col-lg-6″]

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\n\t\t\t\tJolly Caff\u00e8 Around the World\t\t\t<\/h2>\n\t\t\t\t\t\t\t

\n\t\t\t\tThe style of Florentine espresso, beyond Italy\u2019s borders. Our blends reach international markets through official retailers in 14 countries, from Europe to South Korea and Canada.\t\t\t<\/h6>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”40px”]\n Scopri i rivenditori nel mondo<\/span>\n\t<\/a>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” disable_background_image=”” css=”.vc_custom_1782378201437{padding-top: 78px !important;padding-bottom: 78px !important;}” simple_background_image=”3136″][vc_column offset=”vc_col-lg-11 vc_col-md-12 vc_col-xs-12″]
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Would you like to bring Jolly Caff\u00e8 to your venue?<\/h4>\n<\/div>\n\t\t<\/div>\n\t\t
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CONTACT<\/span>\t<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1524142758726{padding-bottom: 92px !important;}”][vc_column offset=”vc_col-lg-offset-2 vc_col-lg-8″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1524142758726{padding-bottom: 92px !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-12″][vc_empty_space height=”40px”][\/vc_column][vc_column][vc_row_inner content_text_aligment=”center”][vc_column_inner][vc_column_text css=””]Jolly Caff\u00e8 was born from a simple, stubborn belief: that a true espresso is a small everyday masterpiece, and that it deserves complete dedication. From this conviction, in Florence in the early 1950s, a coffee roastery took shape, making quality not a goal to display, but a way of working every day. Over the years, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_seopress_titles_title":"About Jolly Caff\u00e8 | Florence Coffee Roastery Since 1953","_seopress_titles_desc":"Discover the story of Jolly Caff\u00e8, a Florentine coffee roastery recognized as a Historic Brand of National Interest and devoted to Italian espresso since 1953.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"class_list":["post-4194","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/pages\/4194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/comments?post=4194"}],"version-history":[{"count":7,"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/pages\/4194\/revisions"}],"predecessor-version":[{"id":4223,"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/pages\/4194\/revisions\/4223"}],"wp:attachment":[{"href":"https:\/\/jolly.tesecom.net\/en\/wp-json\/wp\/v2\/media?parent=4194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}