Jolly Caffè Is No Ordinary Coffee
For those who love coffee, a cup is never just a break: when it is made well, it is a small pleasure. For more than seventy years in Florence, we have roasted each origin separately so that every cup carries the taste of true Italian espresso: a dense crema, clear aromas and a flavour that lingers. On this page, we show you how to recognize a properly made espresso, and what the Florentine style has to do with what you drink.
How to Recognize a True Jolly Espresso
Three gestures, three senses: this is how you know whether an espresso has been made properly.
Look at the Cream
If it is compact, smoothand hazel color, is perfect!
Smell the Fragrance
You can find fresh fragrances of flowers and fruits, toasted, cocoa. and fresh fruit.
Savour the Aromas
Freshness, full and silky body, light bitterness.
Why Choose Jolly Caffè
Six good reasons in every cup.
Everyday Excellence
Knowledge, care and the desire to keep improving, cup after cup.
Our Promise of Quality
From green coffee selection to roasting tests, nothing is left to chance.
No Ordinary Coffee
Blends created for harmony, intensity and a taste that stays in the memory.
Over Seventy Years of Shared Moments
Alongside those who love quality coffee.
Recognized Value
The first Italian company to obtain the Espresso Italiano Certificato mark for one of its blends.
The Authentic Pleasure of Coffee
In every sip, the story of those who prepare it, choose it and share it.

The Style of Florence, Between Tradition and Modernity
When espresso meets great Florentine pastry.
Signature Pairings
Mariafiore Maggiordomo tastes Jolly espresso in historic pastry shops:
