Jolly Caffè Is No Ordinary Coffee
For those who love coffee, a cup is never just a break: when it is made well, it is a small pleasure. For more than seventy years in Florence, we have roasted each origin separately so that every cup carries the taste of true Italian espresso: a dense crema, clear aromas and a flavour that lingers. On this page, we show you how to recognize a properly made espresso, and what the Florentine style has to do with what you drink.
How to Recognize a True Jolly Espresso
Three gestures, three senses: this is how you know whether an espresso has been made properly.
Look at the Colour
Observe the crema: it should be dense, persistent and evenly hazelnut-coloured, with subtle darker shades. It is the first sign of a fresh blend and a correctly prepared extraction.
Smell the Aromas
Bring the cup closer and recognize the aromatic richness of the espresso: roasted notes, cocoa and dried fruit combine with delicate floral and fruity hints.
Taste the Aromas
On the palate, the espresso should be full and rounded, with a good balance between sweetness and brightness. The flavour lingers, leaving a clean, harmonious and pleasant finish.
Why Choose Jolly Caffè
Six good reasons in every cup.
Everyday Excellence
Knowledge, care and the desire to keep improving, cup after cup.
Our Promise of Quality
From green coffee selection to roasting tests, nothing is left to chance.
No Ordinary Coffee
Blends created for harmony, intensity and a taste that stays in the memory.
Over Seventy Years of Shared Moments
Alongside those who love quality coffee.
Recognized Value
The first Italian company to obtain the Espresso Italiano Certificato mark for one of its blends.
The Authentic Pleasure of Coffee
In every sip, the story of those who prepare it, choose it and share it.

The Style of Florence, Between Tradition and Modernity
When espresso meets great Florentine pastry.
Signature Pairings
Mariafiore Maggiordomo tastes Jolly espresso in historic pastry shops:
